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Intermedia Agenda-Setting: Example of News Coverage of the Former US President Donald Trump in the Czech News Media
Chovancová, Miriam ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This diploma thesis examines the impact of the former US President Donald Trump's private Twitter account on agenda-building and how the Czech media work with information from this account. The diploma thesis is divided into two parts. The first part of the diploma thesis deals with the key theories and concepts of media studies such as the theory of agenda-setting, gatekeeping, news values, framing and intermedia agenda-setting. It also focuses on the contemporary form of political communication and the phenomenon of celebrity politics. The thesis also includes the overview of existing studies describing the political communication of the former US President Donald Trump on the social networking site Twitter and confirm the agenda-building role of this social network. The second part of the diploma thesis describes the research methodology and subsequent quantitative content analysis of news articles. The findings of quantitative content analysis are explained in the context of the theoretical concepts and previous studies. One of the main findings of this thesis is that Trump was able to some extent build media agenda, frame different topics and events and control his image in the media through his Twitter account.
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Deloitte as an example of corporate agenda building in the Czech media
Šeráková, Aneta ; Nečas, Vlastimil (advisor) ; Miessler, Jan (referee)
The thesis provides an insight into corporate agenda-building process in the Czech media. Using the Czech division of Deloitte as an example, the thesis will demonstrate the common practices companies use to get their topics published in media, how they are successful and how they really influence the media agenda. To answer these questions, the thesis uses quantitative content analysis of 248 pieces of news from Mladá Fronta DNES, Hospodářšké noviny, Lidové noviny, Právo, television stations ČT24, Nova and Prima and also radio station Český rozhlas - Radiožurnál. Besides that, the thesis will provide an insight into the way journalists work with sources of information and their autoregulative techniques, as well as into the work of PR professionals, who are significant actors in the agenda-building process. The aim of this thesis is to introduce the corporate sphere as an influential actor in the agenda-building process and to uncover the influences journalists have to face in their work.
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